TOMBOY X
Anyone who works in PR will say that flip books are a monotonous timesuck. Take all the media hits garnered over the course of the year. Stick them in a presentation deck. Call it good.
But Action Mary hates the idea of being normal and wanted to show off the numbers they’d garnered over the year. My assignment was to collect all 50 hits, process them, and then assemble them into an fashion magazine-style booklet.
The Tomboy X brand is a combination of screaming pride, unapologetic grunge, and just a tinge of the classic chic to pull it all together. It was great to work with.
Notes from the team:
“Can we make that ‘1BB’ any brighter? Like a hot pink.”
“I can make it a screaming pink if you want.”
“Yeah, make it scream. Give it the pride of its life.”
Did you know these rip-outs are called tear sheets? We thought we were being very clever.
