Camaleón Café

Camaleón Cafe is positioned as a café/grab-and-go outlet located in the lobby of Corazón Cabo (located in Cabo San Lucas)

I took an illustrative approach to the logo by sketching out the iconic silhouette and eyes, then adding some expressive details. Colors were selected to reflect the richness of the jungle - deep blue-greens and a splash of vermillion to call back to a chameleon’s scales. I chose a friendly but firm humanist serif font that took its cues from the umbrella brand. As a last touch I created a pattern resembling chameleon scales, currently used on signage and packaging.